The Secret to Failure.

“You can please all of the people, some of the time, some of the people all of the time, but you can’t please all of the people all of the time” said John Lydgate who was 15th-century monk and poet.

Yet this is one of the biggest mistakes business owners make repeatedly.

How often do you find yourself trying to be all things to all people in your business and feeling like you are being nothing to nobody?

Trying to please all the people all the time is a recipe for disaster and soul destruction and the secret to failure

Think of it this way. Software engineers regularly use the following praxis to help clients get clear on what outcomes they want from their software. You get to pick only 2 out of the 3 listed below.

  1. Speed

2. Price

3. Quality

This also applies to the products and services that business owners provide to their marketplace. Can you pick which two McDonalds are best at?

Now let’s think about your business, what are the 2 out of the 3 that are your focus in terms of what is most important to your clients (after all it is all about them remember).

Next, let’s slice this distinction for your business even finer and have you pick just one of the three, what would it be.

Finally, let’s take your one thing of the three that you believe is most important to your clients and ask ourselves, “if we were to become the best in the world at this, what would we need to do?”

Now you have a very narrow and most probably very highly profitable niche, which tends to be an inch wide and a mile deep. Whereas most business owners seem to do a mile wide and an inch deep.

So what is it that you want to be the best in the world at providing in your business?

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